Activated charcoal binds to excess oil and pollutants and draws them away from your skin. Helps cleanse skin, unclog pores. Also helps ease allergic itching, dermatitis, The fine particle size makes it a great exfoliator akin to baking soda. All these same properties works great in hair as well. Can help hair growth, pull out temporary hair colorants, de-green blonde hair, deodorizes, and temporary darkens. Often used to whiten teeth as well.